To change the relative balance established in Sardinia in the Phoenician age between different cultural forces, the Punics, or the “Phoenicians” of Carthage, the powerful Phoenician colony founded in North Africa towards the end of the 9th century BC, arrived on the island around the middle of the 6th century BC. The passage of Sardinia under Carthaginian rule further accentuated the phenomenon of integration between Sardis and Phoenicians. This phenomenon remained active for a long time even after the Roman conquest of the island.
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