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Marketing per manager : capire il marketing made in Italy

Category

Nature

Title

Marketing per manager : capire il marketing made in Italy

Description

Marketing per manager : capire il marketing made in Italy / Philip Kotler ... [et al.]

Physical description

XXII, 455 p. ; 24 cm

Note

Nel verso del frontespizio: Authorized translation from the English language edition, entitled Framework for marketing management, 5th edition, 9780132539302 by Philip Kotler; Kevin Keller, published by Pearson Education, Inc, publishing as Prentice Hall, Copyright 2012.

Standard numbers

ISBN: 9788865183618

Date

2014

Place of publication

Milano

Village

ITALIA

Tongue

Title Opera

ˆA ‰framework for marketing management.

ID

IT\ICCU\UFE\0985948
Biblioteca del Distretto delle scienze sociali, economiche e giuridiche - sezione Scienze economiche

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