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Marketing per manager : capire il marketing made in Italy

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Testo

Natur

Monografia

Titel

Marketing per manager : capire il marketing made in Italy

Namen

Kotler, Philip

Beschreibung

Marketing per manager : capire il marketing made in Italy / Philip Kotler ... [et al.]

Physische Beschreibung

XXII, 455 p. ; 24 cm

Notiz

Nel verso del frontespizio: Authorized translation from the English language edition, entitled Framework for marketing management, 5th edition, 9780132539302 by Philip Kotler; Kevin Keller, published by Pearson Education, Inc, publishing as Prentice Hall, Copyright 2012.

Standardzahlen

ISBN: 9788865183618

Datum

2014

Ort der Veröffentlichung

Milano

Dorf

ITALIA

Zunge

ITALIANO

Titel Opera

A framework for marketing management.