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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Kim, W. Chan

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
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Category

Testo

Nature

Monografia

Title

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Names

[Autore] Kim, W. Chan
[Autore] Mauborgne, Renée

Description

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne

Physical description

xv, 240 p. ; 24 cm

Standard numbers

ISBN: 1591396190
ISBN: 9781591396192

Date

c2005

Place of publication

Boston

Village

STATI UNITI

Tongue

INGLESE

Source

Biblioteche SBN Sardegna

ID

IT\ICCU\UBO\2714379

Resources links

http://id.sbn.it/bid/UBO2714379
Biblioteca del Distretto delle scienze sociali, economiche e giuridiche - sezione Scienze economiche

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