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International marketing : a cultural approach

Usunier, Jean-Claude

International marketing : a cultural approach
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Category

Testo

Nature

Monografia

Title

International marketing : a cultural approach

Names

[Autore] Usunier, Jean-Claude

Dewey class

658.848 Gestione della distribuzione (marketing) di beni e servizi. Commercio internazionale.

BNI subject

Marketing
Commercio internazionale - Aspetti sociali

Description

International marketing : a cultural approach / Jean-Claude Usunier

Physical description

XII, 494 p. ; 25 cm

Standard numbers

ISBN: 0131945807

Date

1993

Place of publication

New York <etc.>

Village

GRAN BRETAGNA

Tongue

INGLESE

Source

Biblioteche SBN Sardegna

ID

IT\ICCU\PUV\0103602

Resources links

http://id.sbn.it/bid/PUV0103602
Biblioteca del Distretto delle scienze sociali, economiche e giuridiche - sezione Scienze economiche

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