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Nikzone. 'The perfect homemaker'

Nikzone. 'The perfect homemaker'

Nikzone. 'The perfect homemaker'

From 8 to 31 March 2024, the Municipal Cultural Center “Il Ghetto” in Cagliari hosts the exhibition “The Perfect Housewife” by Nikzone - Nicoletta Zonchello - curated by Caterina Ghisu. It is a multimedia project created through a series of images, printed and projected, a magazine, the reproduction of a domestic environment.

The Perfect Housekeeper is proposed as a reinterpretation of the gender roles of the 1950s, through the imagination of a world in which men dominate the domestic sphere. A uchronia that stimulates reflection on the social and cultural boundaries that define genres, exploiting the power of the image as a means of investigation and criticism.

Nikzone invites the public to consider how alternatives to established reality can offer new perspectives on the structure of contemporary society, highlighting the possibilities of transformation and understanding beyond traditional gender schemes.

Nikzone, after a long work of iconographic research in the 1950s, on women's magazines of the time, studying their graphics, language and contents, shows us the perfect housewives in their daily domestic actions, always lovely, submissive, smiling and impeccably pampered. Men who use new appliances such as the washing machine, the vacuum cleaner, the blender, celebrated by Nikzone as Pop-style icons, isolated from their context and then reintegrated into the reconstruction of the setting.

Nikzone looks at the aesthetics of Richard Hamilton's Pop Art and the 1956 opera-manifesto Just what is it that makes today's homes so different, so appealing? , in which the woman is no longer represented as an angel of the hearth, but as an emancipated person with a seductive body, who lives in a modern bourgeois environment, devoid of pots, aprons and brats.

The impact of the images created by Nicoletta Zonchello multiplies the reflections on the current state of gender equality, still recognized today as a fundamental human right, but still far from being fully achieved. The artist does not risk being trapped in some form of rhetoric, of didactic narration, in highlighting more than half a century of family care and unpaid domestic work, without shared responsibilities within families.

Nikzone does not hope for the advent of a perfect homemaker, on the contrary, with this alternative story it shows us, as Debord writes, that imagining a time that did not exist becomes the necessary alienation in which the subject realizes himself by losing himself, becomes something else to become the truth of himself.







Opening: 08/03/2024 - Conclusion: 31/03/2024

Show card:

Curator: Caterina Ghisu

Structure contacts:

Place: Cagliari, Il Ghetto Municipal Cultural Center

Address: via Santa Croce, 18 - 09124 Cagliari

Inauguration: Friday, March 8, 2024 from 18:00

Schedule: Tuesday-Sunday 10.00-13.00 and 16.00-19.00


Tel. +39 070 3513517


5/3/2024 - 13:10

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