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Mastering data mining : the art and science of customer relationship management

Berry, Michael J. A.

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Category

Testo

Nature

Monografia

Title

Mastering data mining : the art and science of customer relationship management

Names

[Autore] Berry, Michael J. A.
[Autore] Linoff, Gordon S.

Dewey class

658.802 MARKETING. GENERALITA

BNI subject

Marketing - Servizi di informazione

Description

Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff

Physical description

XVIII, 494 p. : ill. ; 24 cm.

Standard numbers

ISBN: 0471331236

Date

c2000

Place of publication

New York [etc.]

Village

STATI UNITI

Tongue

INGLESE

Title Opera

Mastering data mining.

Source

Biblioteche SBN Sardegna

IT\ICCU\RMS\0096243

Resources links

http://id.sbn.it/bid/RMS0096243

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Mastering data mining : the art and science of customer relationship management

Tag

Chiesa di S. Croce

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Sardinia region

Mastering data mining : the art and science of customer relationship management

Tag

Chiesa di S. Croce

Biblioteca comunale di Dualchi

Data mining cookbook : modeling data for marketing, risk, and customer relationship management

Data mining

10: Valorizzare il customer relationship management

Charlie : the life and art of Charles Chaplin

The leap : the science of trust and why it matters

The leap : the science of trust and why it matters

Comments