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Marketing 3.0 : from products to customers to the human spirit

Kotler, Philip

Marketing 3.0 : from products to customers to the human spirit

Information

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Category

Testo

Nature

Monografia

Title

Marketing 3.0 : from products to customers to the human spirit

Names

Kotler, Philip
Kartajaya, Hermawan
Setiawan, Iwan

Description

Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Physical description

XV, 188 p. ; 24 cm.

Standard numbers

ISBN: 9780470598825

Date

2010

Place of publication

Hoboken, N.J.

Village

STATI UNITI

Tongue

INGLESE

Source

Biblioteche SBN Sardegna

ID

IT\ICCU\PAR\1201744

Resources links

http://id.sbn.it/bid/PAR1201744

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